deriving insight that enables ongoing improvement


Creating a digital product without analytics is like putting on a blindfold before you run an obstacle course. Since you can’t see the obstacles, you can’t make a plan that helps you avoid them. You can’t make changes that correct or improve your course. You’re left feeling around in the dark while your competitors – who elected to race without blindfolds – race ahead to the finish line.

Embedding good analytics in your product’s design enables you to understand what’s working and what’s not. Analytics create business intelligence, creating data and insight that help you modify or expand your digital product’s features to give your users what they really want – not what you assume they want. For example, if analytics showed that most users were using a specific feature on your digital product while other features were largely being ignored, that could signal an opportunity to expand or improve the well-used feature. And you’d also know not to waste time developing the unused features. In addition, analytics (e.g., AWS, Google Analytics) can provide data to help you target your marketing efforts more effectively.


Your Distillery team wouldn’t dream of letting you run that obstacle course wearing a blindfold. In any product development process, we help you see the big picture and make certain you don’t miss important opportunities. As part of our service commitment, we’ll make recommendations on analytics that fortify your product’s foundation – analytics that enable your company to fine-tune your product, responding in real time to any issues and quickly identifying and capitalizing on potential opportunities. Our developers will help you identify which analytics platforms and software tools are right for your product. Ultimately, Distillery partners with you to build and deploy effective analytics that help you avoid wasting time, money, or focus on efforts that won’t have a positive impact on your success in the marketplace.


While the field of analytics is constantly expanding, there are several basic types of data that your product’s analytics can be designed to gather.

While the field of analytics is constantly expanding, there are several basic types of data that your product’s analytics can be designed to gather. The following list – while nowhere near exhaustive – can help you understand some of the potential uses of analytics within your product. For the purposes of this example, we’ll talk about app analytics.

  • Behaviors: This data helps you understand how your users are behaving while using your app – where they’re spending their time and what they’re doing. Analytics may include average time on screens, unique screen views, most commonly triggered events (e.g., ad clicks, in-app purchases, downloads), average time to complete in-app tasks, and most popular screens, among countless others.
  • Interactions: Analytics on interactions are designed to help you understand how particular interactions may impact user behavior. When and where are users initiating events (e.g., swipes, button clicks, ad clicks, menu selections, purchases, playing video or audio, reading articles)? Are users dropping off more frequently on certain screens? Are they more likely to initiate in-app purchases from certain screens?
  • Advertising/marketing: These analytics help you measure where you’re getting the biggest ROI for your advertising and marketing efforts. Through what channels are your customers finding/purchasing your app (e.g., Google searches, ads, App Store, Google Play)? What are their buying patterns? Is your app popular among certain demographic groups? What’s the conversion rate from web to mobile?
  • Performance: Application uptime and responsiveness are the two major measures of performance analytics. What type of crashes, exceptions, or errors are occurring? Which screens or functions are most frequently causing the crashes or glitches? What is the carrier, network, or API latency (delay in reaching host)? Do not discount the importance of technology performance to your user’s experience.


You need a global perspective to thrive in today’s global marketplace. We're based in Los Angeles, but our reach and experience are global. While our primary market is the USA, we work with companies around the world and in every time zone, from Los Angeles to Miami, London to Dubai. Our international experience enables us to bring a more diverse, globalized point of view to your project.


You could be a solo entrepreneur looking for help with creating a Proof of Concept, a fully funded startup launching your first product, or an enterprise in need of assistance with a new line of business app. Your project could be an office productivity application, a casual game, or an internal business tool. You may be looking to add engineering bandwidth to your own development efforts, or you may require a fully outsourced software development effort. No matter your situation or dream, we've got the flexibility to scale our team and our approach to fit your unique needs.


You need a team that can work effectively within your existing technology framework. We're familiar with every major technical stack, from Swift and Objective-C on iOS, to Java on Android, to Node.js, Python, .NET, and PHP on the backend. We'll integrate smoothly with your team, adapt to your working style, and stay in touch with your preferred communication solution, whether that's Slack, Basecamp, JIRA, GitHub, or Asana.


We practice full Agile software development. More than just a buzzword, Agile ensures that we deliver the product you're expecting without surprises or delays. By building in small chunks and validating every step of the way, we ensure your experience is "plug and play,", not "pay and pray." And we can deliver new features or modifications in days or weeks, instead of months.


You not only want a product that works – you want a product that shines. At Distillery, we balance engineering with artistry. Our experienced designers work hand in hand with development to deliver stunning, production-ready assets on schedule and on budget.


Your success and satisfaction are the true measure of our success in serving you. We work with you to set expectations and hold ourselves accountable for meeting them. We monitor your satisfaction on several levels throughout the project, enabling ongoing improvement and timely issue identification and resolution.