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How Distillery Uses Slack to Be a High-Performing Team

Distillery uses slack

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Running an international business across five offices and several time zones has its challenges. Thanks largely to Slack, however, for Distillery, effective real-time communication across the team isn’t one of them.

Slack is a collaboration platform used by more than 9 million weekly active users in more than 100 countries worldwide. It’s the fastest-growing business application in history, and leading companies — including 43 companies in the Fortune 100 — increasingly choose Slack to support workplace collaboration and communication.

Distillery started using Slack in 2016, and we’ve never looked back. Slack has significantly expedited and streamlined communication between Distillery’s team members in different countries. It helps us work more efficiently and make certain that nothing gets through the cracks. While we still use emails for some purposes, the bulk of our communication activity is centralized in Slack. That means our people spend significantly less time filtering through overstuffed inboxes, and more time genuinely communicating and solving problems in real time.

The stats tell a compelling story. As of November 2017:

  • Total members in Distillery’s Slack workplace: 170

slack data

  • All-time messages from Distillery members: 2,967,629

slack monthly report

  • Average daily messages: Approximately 7,000
  • Messages read:

slack data

  • In public channels: 18%
  • In private channels: 30%
  • In direct messages: 52%

  • Messages sent:

  • In public channels: 25%
  • In private channels: 20%
  • In direct messages: 55%

So what are we DOING with all those messages? Specifically how do we use Slack to serve our clients better and create a more effective, collaborative, engaged, and happy internal team?

  1. We maintain Slack channels for each client’s project, facilitating transparent communication on any issues and timely updates and information sharing across the entire project team.
  2. We use specific Slack channels to brainstorm solutions across the team. For example, if a project team is looking for an innovative technology solution for a feature they’re developing for the client’s app, they can post a question on Slack and gather ideas and feedback from across the entire Distillery team. That way, whether or not someone is officially on a given project team, we’re able to harness the power of everyone’s collective expertise to benefit all our clients. We solve our clients’ problems more quickly, and we make certain we’re bringing all of our best minds to the table at all times. The channels also make it easy to quickly find someone who’s an expert in any given technology.
  3. We maintain a few Slack channels that exist solely to help our people have fun and blow off some steam. People post videos, photos, memes, jokes, and discussion topics. They talk about their vacations, their families, and what’s for dinner. After all, everybody needs a little fun in their day.
  4. Given that — in addition to questions, answers, task assignments, and other communications — you can share links and documents via Slack, the direct message channels can serve as an effective repository for tracking everything that’s been exchanged over time. There’s no need to ask, “Hey when did you send me that document?” because you can simply go to your Slack direct message history and find it.

Want to learn more about how Distillery’s team collaborates to provide our clients with custom-fit solutions and fast access to the right expertise? Let us know!

Kate Kudievskaia

About the Author

Ekaterina Kudievskaia is excited to be part of Distillery’s marketing team. With a background in education, operations, and sales, she’s known as a proven problem-solver, team-builder, and collaborator. Ekaterina loves to travel and is enjoying learning to snowboard. She’s also a huge fan of sushi and dreams of taking a trip to Japan.

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