In recent years, user-centered design (UCD) has become widespread well beyond the design field. Companies and organizations ranging from NASA to IKEA and everything in between have benefited from adopting UCD. UCD is not one of those design trends that will come and...
To make sure that your design not only avoids common mistakes but also works for your target audience, make a prototype. Prototyping is a great way to showcase your product before embarking on a long development process. It gives you the opportunity to make changes...
When we discuss the “user experience,” or UX, as it is commonly known, words such as prototype, pain points, A/B testing, information architecture, wireframes, and site map get thrown around. However, it’s likely that neither you nor your...