Raw
 Ingredients

Video has become a dominant force in today’s web and mobile communities. Users hungry for the latest content in high-demand categories like TV Shows, Movies, Video Games, and Lifestyle too often find themselves frustrated by platforms featuring navigational nightmares and the latest viral cat videos. The dedicated audience is forced to rely on multiple sources to locate desired content. As a result, platform loyalty is strongly discouraged.

CIZO came to Distillery after another agency failed to deliver a successful product. With a poor understanding of the target demographic, they produced a prototype that underperformed during usability testing. Distillery’s task was to build a video platform running a continuous feed of official, bleeding-edge content in a pleasing and accessible format. Integral to the challenge was the utilization of a back-end empowering a small staff to upload content in anticipation of user demand.

Transformation

Distillery’s Product Team collaborated as a unit with the CIZO team to deliver a mobile and web app that met or exceeded every goal in just fourteen weeks. A clear standout among competitive players, the CIZO application features an eye-catching, streamlined interface enabling viewers to instantly and effortlessly watch only the most current, up-to-date videos in their chosen category. An innovative selection tool between clips allows users to quickly jump forward and backward through the feed, maximizing both access to content as well as time spent on the app.


The Responsive Web Design and official, bleeding-edge content secure strong platform loyalty, while built-in scalability allows for added categories and functionality to meet an expected rise in user demand. To run the front-end, the team built a comprehensive admin panel empowering a small staff to easily manage and update both users and content.


Highlights

CIZO hired Distillery after another agency delivered a prototype that underperformed during usability tests

Rebrand after resolution of target demographic

Responsive Web Design with Comprehensive Admin Panel

Product completion in 14 weeks

iOS mobile application available in the App store

Met or exceeded all delivery expectations