Real-time data has become the default ambition for modern e-commerce teams. Track every click. Stream every event. React instantly. But here’s the question many leaders wrestle with: Is all of that infrastructure meaningfully improving conversion, or just increasing cost and complexity?
In this episode of Turbocharge Tomorrow, Emanuel Paz, Head of Data at Distillery, joins host Ethan Cole, PhD, to explore how experienced data teams align event streaming and behavioral analytics with the signals that truly influence revenue. Rather than defaulting to “real-time everything,” they’ll discuss how to focus on the moments and metrics that directly impact buying behavior.
Drawing from real ecommerce environments, the conversation will examine what happens when traffic scales, SKU counts grow, and new regions come online, exposing gaps between dashboards and decision-making. We’ll unpack why many organizations collect massive volumes of user behavior data yet struggle to connect it clearly to conversion, how build-versus-buy decisions compound over time, and what it takes to redesign systems that aren’t delivering measurable return.
This session offers a practical framework for aligning real-time investments with conversion outcomes, so your data architecture supports growth instead of adding complexity.
