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INTERFACE DESIGN

Creating a beautiful, engaging, and
distinctive visual identity

WHY INTERFACE DESIGN?

In today’s digital marketplace, consumers have high expectations and a short attention span. Ugly, clunky-looking apps or websites quickly lose consumers’ interest. And that’s exactly why interface design is so important: it’s where you lay the foundation for your brand’s visual identity. It’s where you make a strong, positive impression – or potentially lose someone entirely.

When you think of your favorite brands, certain colors and fonts come to mind, along with specific design aesthetics that set those brands apart. Think Google. Think Apple. Think Microsoft. Think Airbnb. Accordingly, as you design your product, it’s crucial to use consistent, carefully selected iconography and typography, a color palette that will connect with your target audience, and visual elements that – working together – create a beautiful, visually engaging, seamless design for your product’s interface.

WHY DISTILLERY FOR INTERFACE DESIGN?

At Distillery, we understand the crucial importance of interface design to product success. Our user interface (UI) designers work in tandem with our user experience (UX) designers in a collaborative, iterative process focused on creating a product that looks good and feels good. Based on their experience and their initial discussions with you, our UI designers will develop multiple concepts for you to consider, progressively honing in on the design aesthetic that will help define and ultimately differentiate your product’s visual identity and brand. We offer creative ideas and research-based recommendations, helping you explore design possibilities while maintaining a strategic focus on what your competitors are (and aren’t) doing.

WHAT IS INTERFACE DESIGN?

Interface design creates a strong visual brand that engages your customers and defines you in the marketplace. Strong UI principles are crucial to the success of any product development process.

In the software development and design process, interface design is primarily focused on how the product looks. Strong UI design creates a visually pleasing, engaging, and distinctive visual identity for your company and product. Of course, UI designers work closely with UX designers to make sure the visual design supports product functionality.

To following basic principles support strong interface design:

Aesthetics
Use aesthetic and architectural design principles – including symmetry, color, texture, balance, flow, alignment, and proportion – in a way that supports and strengthens your product’s functionality.
Clarity
Use clear labeling/wording that avoids ambiguity and eliminates confusion. Use typography and iconography that helps users to quickly read and digest your content.
Consistency
Be consistent with the colors, icons, and terminology you use, as well as with the placement of navigation and input control elements.
Purpose
Organize your layout to draw attention to the most important information. Consider the spatial relationships between objects relative to each object’s purpose. Avoid unnecessary distractions that can frustrate or distract users.
Strategy
Group content appropriately, making it easy to locate related items. Use language and graphics that will be recognizable to your target audience. Use color, contrast, and light to direct users’ attention.
SUPPORTING YOUR SUCCESS

DISTILLERY IS INTERNATIONAL

You need a global perspective to thrive in today’s global marketplace. We're based in Los Angeles, but our reach and experience are global. While our primary market is the USA, we work with companies around the world and in every time zone, from Los Angeles to Miami, London to Dubai. Our international experience enables us to bring a more diverse, globalized point of view to your project.

DISTILLERY IS FLEXIBLE

You could be a solo entrepreneur looking for help with creating a Proof of Concept, a fully funded startup launching your first product, or an enterprise in need of assistance with a new line of business app. Your project could be an office productivity application, a casual game, or an internal business tool. You may be looking to add engineering bandwidth to your own development efforts, or you may require a fully outsourced software development effort. No matter your situation or dream, we've got the flexibility to scale our team and our approach to fit your unique needs.

DISTILLERY IS TECHNICAL

You need a team that can work effectively within your existing technology framework. We're familiar with every major technical stack, from Swift and Objective-C on iOS, to Java on Android, to Node.js, Python, .NET, and PHP on the backend. We'll integrate smoothly with your team, adapt to your working style, and stay in touch with your preferred communication solution, whether that's Slack, Basecamp, JIRA, GitHub, or Asana.

DISTILLERY IS BEAUTIFUL

You not only want a product that works – you want a product that shines. At Distillery, we balance engineering with artistry. Our experienced designers work hand in hand with development to deliver stunning, production-ready assets on schedule and on budget.

DISTILLERY IS ACCOUNTABLE

Your success and satisfaction are the true measure of our success in serving you. We work with you to set expectations and hold ourselves accountable for meeting them. We monitor your satisfaction on several levels throughout the project, enabling ongoing improvement and timely issue identification and resolution.