There are more than 100,000 radio stations broadcasting content globally. Media and entertainment startup nēdl set out to make each and every one of them easy and fun to find. The company’s name, nēdl, is inspired by an idiom: it helps you find a “nēdl” in a haystack.
nēdl’s end goal? To give the world instant, searchable access to any currently broadcasting song, news story, sporting event or interview.
nēdl’s CEO and co-founder, Ayinde Alakoye, is no stranger to radio technology. His past accomplishments include creating the Clear Channel mobile app that blossomed into iHeartRadio. He also created the Hitch Radio app. But when it came time to develop a market viable product (MVP) for nēdl, Alakoye approached Distillery for assistance.
To develop nēdl’s MVP, Distillery assembled and placed a small-but-mighty team of proven experts consisting of the following professionals:
Jason Medeiros, nēdl’s CTO, led our team and spearheaded the MVP development project. We started by providing several months of development assistance. We began with the necessary infrastructure setup, then moved on to setting up the application’s backend of nēdl’s own Amazon Web Services (AWS) server. Next, we created the appropriate intents for handling users’ spoken commands and configuring the intents’ handlers for the app.
After that, we integrated APIs of AWS, Audials and Elasticsearch to extend the scan by song, artist and keywords functions, all of which were pivotal to launching a minimum viable product.
Then, we continued work on the backend server, setting strict criteria for it. The server would need to:
The last piece of the puzzle: creating a nēdl API that performed search against the search index and integrating that API to play the stream.
Finally, after rigorous testing, nēdl was ready to launch.
Every step of the way, our Distillery team has been committed to make nēdl the world’s premiere radio app. That has meant carefully pausing to make adjustments post-launch to both backend technology and user experience (UX). Some of the updates we have made include:
Some of the post-launch features added include:
Distillery is proud to have helped nēdl push the limits of broadcast technology using AWS and Amazon Alexa functionalities. nēdl enjoys a 5-star rating in the App Store, encouraging users to listen to what they love or start their own nēdlcast right away.