Netvest's Story

Netvest approached Distillery with a remarkable opportunity to develop a pioneering FinTech application for both iOS and Android. The goal was to create a real-time, over-the-shoulder perspective on the investment strategies of some of the country’s most successful personal investors.

The Distillery team quickly identified the central challenge: how do you simplify a vast array of complex data into scannable information accessible to any level of investor? Investor profiles needed to allow complete portfolio access while enabling users to build trust in Netvest and confidence in their investment choices.

Our Work

Distillery worked closely with Netvest founder Mark Rochelli to deliver a stunning application that melds pitch-perfect UI with fluid UX to provide content and functionality accessible to both new and seasoned investors. The UI acts as a running feed that allows users to follow expert investors trading in real time.

The key innovation was condensing investor strategies into “motivation” icons that are instantly scannable on the feed. With uninterrupted access to investor portfolios and posts–including watchlist changes, market updates and explanations for all trades–users are positioned to develop the tools and intuition to make the right investment decisions at the right times.

Dual admin functionality allows investors to post trades and Netvest’s small staff to manage all aspects of the application.

Netvest’s design is clean, conservative and modern. The interface and iconography are intuitive and easy to navigate, balancing approachability with professionalism to engender trust and confidence.

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Style Guide

Netvest’s design is clean, conservative, and modern. The interface and iconography are intuitive and easy to navigate, balancing approachability with professionalism to engender trust and confidence.

Typography

Iconography

Swatches

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Results

For Netvest, Distillery’s team:

  • Fully designed and developed native applications for iOS and Android
  • A clear, bold UI accessible to all investor levels of investors
  • Innovativeed “Motivation” icons that condense complex investment strategies into instantly scannable data
  • Unprecedented access to the strategies of the nation’s most successful personal investors, including detailed explanations for their choices and trades
  • Dual admin functionality for investors and Netvest staff
  • All client expectations expanded and exceeded

Our client’s expectations were not just met, but shattered. The app is a true head-turner, winning Distillery a Gold Stevie International Business Award on behalf of Netvest for “Best New Product or Service of the Year – Software – FinTech Solution.”