Why User Experience Design (UX)?
Why Distillery for UX Design?
What is UX?
There’s no sugarcoating it: Your product won’t succeed if your target users don’t like using it. Great products are intuitive. If users can’t figure out how to use your product almost immediately, they'll grow frustrated. Confusing labels, hidden content, clunky functionality. These are just a few of the User Experience Design problems that cause users to opt out, leave bad reviews or look for a better alternative.
For your company to succeed, you’ll require great UX. Your mobile app, website and software must be designed with their users’ needs, abilities and limitations in mind. The most beautiful, functional digital product ever built would fail if the experience didn’t feel just right to its users.
You’ll notice Distillery’s focus on UX throughout every step of our product development process. It’s not something we think about once or twice when neatly wrapping up our work. It is a part of everything we build. Distillery’s UX designers work side by side with our software developers and our user interface (UI) designers—as well as with you, the client—to make sure we never lose sight of what’s important to your target users.
We draw from user research—interviews, testing, validation and more—to design a product that feels good to your customers and adds value to their lives.
Information architecture pioneer Peter Morville’s UX Honeycomb concept helps to demystify the components of a meaningful, valuable user experience.
Does your product fulfill a genuine need?
Can your product be used to fulfill that need?
Does using your product invoke delight, appreciation, passion or other positive emotions in your users? Do they enjoy their interaction with your product?
Does your product provide discernible value to your users? Does it reduce their workload, save them money or help them in another way?
Can they easily navigate your product’s content to find the information, features and functionality they seek? Can users find your product, via online searching or other avenues, in order to use it?
Is your content accessible to all potential users—including those with disabilities?
Is your brand trustworthy enough that users feel comfortable using your platform and making in-app purchases?