By: Yoshua Díaz

Is artificial intelligence the future of business, or is it already a critical piece of the present? With the rapid advancement and adoption of AI technologies by giants such as OpenAI, Google, and Meta, integrating artificial intelligence solutions is not just a competitive advantage, but an imminent necessity. From improving customer service with chatbots to optimizing internal processes, AI is redefining what it means to be competitive in the 21st century. This article explores how your company can navigate the AI landscape, leveraging existing models or developing custom solutions to drive innovation and growth.

What is an AI Model?

An artificial intelligence model is, in simple terms, the result of a machine learning process. Imagine the difference in chess playing between a beginner and Gary Kasparov. The grandmaster’s superiority lies in his accumulated experience and learning. In machines, this “mental model” is created after exposure to data and defined strategies, being captured in a file that constitutes the AI model. Examples of these are Whisper, GPT-4, Llama2, among others.

Integrating AI into your Business: Two Paths

We can choose to train our own model if we have the data and resources, or use and adjust third-party models. Tools such as Jasper have leveraged models such as OpenAI’s GPT-3 for specific business applications in the advertising industry.

Use of Third-Party Models

For directly accessible models, platforms like offer a variety of options categorized by task type, language or technology. If we don’t have direct access, we can turn to Web APIs from companies like OpenAI, ElevenLabs or Stability, or use services that host open source models like

Beyond the Model: Implementation and Strategy

It is crucial to understand that these models provide raw answers. Building an effective interface and developing business rules that maximize its potential requires the convergence of multiple disciplines. The use of the model is only part of the solution to complex, multidimensional problems.


This post has hopefully illuminated the path towards leveraging AI in business, showing how these tools can benefit our companies and customers. By embracing AI technologies, businesses can streamline operations, improve decision-making processes, enhance customer experiences, and ultimately drive growth and competitiveness in today’s dynamic marketplace. As we continue to innovate and integrate AI into our strategies, it’s crucial to remain mindful of ethical considerations and to prioritize responsible deployment to ensure that the benefits of AI are maximized while minimizing potential risks. With careful planning and strategic implementation, AI holds the potential to revolutionize industries, empower employees, and create value for all stakeholders involved. Let’s embark on this journey with optimism and determination, harnessing the power of AI to shape a brighter future for businesses and society as a whole.