In recent years, user-centered design (UCD) has become widespread well beyond the design field. Companies and organizations ranging from NASA to IKEA and everything in between have benefited from adopting UCD. UCD is not one of those design trends that will come and...
To make sure that your design not only avoids common mistakes but also works for your target audience, make a prototype. Prototyping is a great way to showcase your product before embarking on a long development process. It gives you the opportunity to make changes...
Design helps us tell stories. That’s why smart businesses embrace design as a tool to help them tell the stories of who they are, what they do, and why they’re different. Trends also tell a story. In particular, design trends tell the story of evolving consumer...
Design work is complex business. It’s far too easy to mess up. To create high-quality products, all of the small details are crucially important. Each detail must be taken into account. It can be easy to get lost in the details and lose sight of the big picture....
What Is a Design System? A design system is far more than a UI kit. It is a continuously evolving single source of truth that establishes rules of visual narration and interaction. It must be comprehensive, combining components, behaviors, and branding. It must also...
