We live in an increasingly automated world. Key developments in information technology have the ability to alter the way we’ll live, do business, and shield ourselves leading up to the year 2030. In particular, automation will have a massive impact on the way we collect and process data, manufacture the products we use, and market our businesses. By expediting performance, facilitating relationships, minimizing consumption of resources, and reducing the environmental impact of our businesses, these automated solutions will help people maximize their economic productivity and improve their quality of life.
Automation in Data Science
Solutions for storing and processing large quantities of information are providing increased opportunities for governments and businesses to know their customers better. While customers sometimes object to the collection of their information, the proliferation of these solutions is still a likely indication that an economic boom centered around data science is about to happen.
Social networking platforms help individuals to form online networks that facilitate the process of connecting businesses with new potential users and customers. Unsurprisingly, services are willingly integrating with these social platforms: in nearly any online business, you now have the option to log in via most of the social media platforms, including Facebook, Instagram, Twitter, Google+, and others. This integration enables businesses to collect data that helps them better understand their customers’ behaviors, likes and dislikes, and demographics.
But with these conveniences and benefits comes some risk. While online social networking can enable collection of useful information and speed up many processes, it can also spread dangerous communications across the web with incredible speed.
Automation in Manufacturing
New manufacturing automation technologies have the potential to transform the way we work in both the developed and developing worlds.
Robotics are already in use today in a range of civil and military applications. Worldwide, more than 1.2m industrial robots are already in daily operation. Applications for non-industrial robots like robotic vacuums and lawn mowers are starting to proliferate, and the use of robotics will continue to increase in the coming years. With their enhanced cognitive capabilities, robotics are likely to be hugely disruptive to the current global supply chain system, as well as to the traditional job allocations along those supply chains.
For example, this type of disruption is currently happening with 3D printing. 3D printing is already being widely used in many industries, including consumer products, automotive, aerospace, and even dental health. In the future, 3D printing could replace some conventional means of mass production, particularly for short production runs or areas in which mass customization has high value.
Another area where automation is increasing in impact is in the area of driverless vehicles. The military is already using them. At the consumer level, Google has been testing a driverless car for the past few years. Driverless vehicles mean long-distance truckers may eventually become obsolete. The potential impact is limitless.
Home automation is also increasing in popularity, helping users to perform tasks more easily and make their daily lives a bit simpler. Now, with home automation, it’s possible to remotely switch on the air conditioner or the washing machine to perform their respective tasks, or to record your favorite television programs in your absence. Home automation technology enables users to control their home’s electronic devices from wherever they are. You can determine the status of some of your tasks by checking out a security camera monitor. If you forgot to perform a certain task while you were at home, you can start it just by clicking an icon. Your chores will be complete by the time you arrive home.
Automation in Marketing
Marketing automation is an evolving concept. That’s why, at this time, only a few marketing companies are actually using it. However, modern marketers who have been exposed to these evolving technologies and advanced marketing tools believe that — in the not-too-distant future — marketing automation will be at the core of marketing activities for businesses of all types and sizes. They could be spot-on in that assessment.
Marketing automation can be used to bring together tactics, technology, strategies, and software to automate and streamline tasks that are repetitive, saving marketing professionals time and effort. Direct automation software can be used to accurately monitor and measure the effectiveness of marketing campaigns and initiatives. Marketing automation can also help businesses to develop longer-term relationships with users. Marketers believe that by using the right marketing software platforms, they can develop these human relationships more effectively and meaningfully. After all, engaging in long-term relationships with users is central to effective marketing.
Just like any other automation system, marketing automation helps marketers to reduce the time spent on repetitive tasks such as social media posts, writing emails, and performing other website actions. It incorporates the use of software platforms and technologies designed for marketing management and tracking of marketing campaigns.
With marketing automation, management of campaigns can become easier, and marketing campaigns can become more focused and effective. Using the best automation software, you will be able to obtain information about prospects that can enable you to target them in accordance with their common interests, behavior, and demographics. This segmentation of customers is huge for marketing strategies: not only does it save marketers’ time, but it also helps take the guesswork out of larger marketing campaigns.
These technological developments in automation — which have already begun — will continue to emerge over the coming years. Their impact will widen along with the increased flow of companies, ideas, entrepreneurs, and capital from the developed world to developing markets. By 2030, we may conduct our lives and drive our businesses forward in very different ways than we do today. More and more, it seems like the only certainty in our increasingly automated world is that transformation will be a constant.
About the Author
Jason Mayoral has been actively involved in SEO and internet marketing since 1999. Jason’s knowledge and experience have made him one of the most respected and referenced SEOs in the industry. His passion for innovation and growth has led his company, Rebel Corp., to become one of the world’s leading online marketing firms.