CASE STUDY
A Leader in Subscription
E-Commerce
Driving Digital Growth with Scalable
E-Commerce and Agile Engineering
Project Overview
This leader in subscription e-commerce delivers curated seasonal boxes and digital experiences to over a million members. As the business scaled, the engineering team needed support to build out growth initiatives, enhance e-commerce functionality, and reduce technical complexity, all while maintaining a fast release cadence.
Distillery provided React and React Native development, data engineering, and product delivery support across multiple workstreams. Our partnership helped the client optimize its core platform, accelerate growth experiments, and maintain a reliable infrastructure to support ongoing expansion.
Project Overview
This leader in subscription e-commerce delivers curated seasonal boxes and digital experiences to over a million members. As the business scaled, the engineering team needed support to build out growth initiatives, enhance e-commerce functionality, and reduce technical complexity, all while maintaining a fast release cadence.
Distillery provided React and React Native development, data engineering, and product delivery support across multiple workstreams. Our partnership helped the client optimize its core platform, accelerate growth experiments, and maintain a reliable infrastructure to support ongoing expansion.
Team
Challenges and Solutions
1. SCALING GROWTH THROUGH AGILE EXPERIMENTATION
Challenge:
The client needed to rapidly test new onboarding and acquisition flows to drive conversions without destabilizing the main site. These efforts also required performance tuning and experimentation at scale.
Solution:
We supported the Growth and Acquisition teams with React and Gatsby development. The team built dynamic registration workflows using questionnaires, implemented A/B testing via Optimizely, and optimized component architecture for faster test cycles.
Outcome:
Better collaboration across teams, faster deployment cycles, and greater code maintainability.
Challenge:
The client needed to rapidly test new onboarding and acquisition flows to drive conversions without destabilizing the main site. These efforts also required performance tuning and experimentation at scale.
Solution:
We supported the Growth and Acquisition teams with React and Gatsby development. The team built dynamic registration workflows using questionnaires, implemented A/B testing via Optimizely, and optimized component architecture for faster test cycles.
Outcome:
Better collaboration across teams, faster deployment cycles, and greater code maintainability.
2. STREAMLINING CODEBASE AND REDUCING TECH DEBT
Challenge:
With multiple teams working across legacy codebases, the company needed to consolidate fragmented services and improve development efficiency.
Solution:
Distillery helped implement a mono-repo strategy, bringing libraries and applications under one structured codebase. We also boosted unit test coverage using React Testing Library and refined component architecture to support reusable, testable modules.
Outcome:
Better collaboration across teams, faster deployment cycles, and greater code maintainability.
3. SUPPORTING A RAPIDLY EVOLVING E-COMMERCE PLATFORM
Challenge:
To meet customer expectations and seasonal sales peaks, the subscription e-commerce platform needed ongoing development, bug fixes, and seamless user experiences.
Solution:
We worked hand-in-hand with the product team to enhance
e-commerce workflows. This included improving SEO performance, supporting dynamic content delivery, and implementing new customer-facing features with React, Gatsby, and SCSS.
Outcome:
A more responsive, engaging shopping experience with faster load times and improved site traffic.
Challenge:
To meet customer expectations and seasonal sales peaks, the subscription e-commerce platform needed ongoing development, bug fixes, and seamless user experiences.
Solution:
We worked hand-in-hand with the product team to enhance
e-commerce workflows. This included improving SEO performance, supporting dynamic content delivery, and implementing new customer-facing features with React, Gatsby, and SCSS.
Outcome:
A more responsive, engaging shopping experience with faster load times and improved site traffic.
4. IMPROVING FINANCIAL OPERATIONS WITH ERP INTEGRATION
Challenge:
The finance team needed better visibility and integration between NetSuite and other systems like Salesforce for accounts payable, fulfillment, and collections.
Solution:
Our NetSuite developer managed and customized ERP workflows, including API integrations with Salesforce,
and supported AP, PO, and collections automation.
Outcome:
Streamlined financial processes with fewer manual interventions and greater data accuracy across systems.
Value Delivered
Distillery served as a multi-functional extension of the engineering team, not just delivering code, but improving processes, structure, and outcomes across the platform. From e-commerce enhancements and acquisition flows to ERP efficiency, our partnership positioned this subscription e-commerce leader to continue scaling its brand and tech stack with confidence.
Technologies
What’s Happening Now
The client continues to refine its digital platform with a focus on member personalization, automated logistics, and enhanced analytics. The technical foundation laid through our collaboration, particularly the mono-repo structure and test strategy, supports future growth while enabling rapid experimentation.
Client
A subscription e-commerce brand delivering curated boxes of full-size beauty, wellness, fashion, and fitness products to over 1 million members each season. The brand empowers discovery through content, community, and exclusive access to emerging and premium products.