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How To Accurately Test Ideas When Creating A Product

March 29, 2022 | Design

Product Research & Testing Product research can’t always accurately predict whether a startup will succeed or fail, but that doesn’t mean it should be...

Understanding the User Experience: Why It’s Time to Get Comfortable with Talking About Emotions

July 24, 2018 | Design

When we discuss the “user experience,” or UX, as it is commonly known, words such as prototype, pain points, A/B testing, information architecture, wireframes, and...

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