Designers, imagine a world in which the number of fonts used on a website or app isn’t limited by load speed, or by the availability of styles in a font family. You’d no longer be limited to a few weights (light, regular, bold) and widths (condensed, regular,...
In recent years, user-centered design (UCD) has become widespread well beyond the design field. Companies and organizations ranging from NASA to IKEA and everything in between have benefited from adopting UCD. UCD is not one of those design trends that will come and...
To make sure that your design not only avoids common mistakes but also works for your target audience, make a prototype. Prototyping is a great way to showcase your product before embarking on a long development process. It gives you the opportunity to make changes...
You have only one chance to make a first impression when someone visits your business’ website. Your logo is one of the first things visitors see. That’s exactly why a well-designed logo is always the result of significant effort, time, and the brainstorming of...
Logos help bring brands to life. Logo animations can take your brand a step further, helping you tell the story of your brand. People connect more deeply with logos that are engaging and interesting. A good logo leaves a clear image of the product or company in...
Design helps us tell stories. That’s why smart businesses embrace design as a tool to help them tell the stories of who they are, what they do, and why they’re different. Trends also tell a story. In particular, design trends tell the story of evolving consumer...
